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United Way of Southwest Alabama / Uncategorized  / UWSWA Partners with Global #GivingTuesday Movement

UWSWA Partners with Global #GivingTuesday Movement

Once again, United Way of Southwest Alabama has joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities, and organizations to encourage philanthropy and to celebrate generosity worldwide.

Occurring this year on December 1, #GivingTuesday giveTimeis held annually on the Tuesday after Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday to kick-off the holiday giving season and inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support.

“United Way embodies this spirit of people coming together from all walks of life, from all parts of our community, and sharing a common aspiration to create opportunities for a better life for everyone in the community, regardless of where you’re from or where you live,” said UWSWA President and CEO Clifford Grimes. “The #GivingTuesday campaign harnesses the collective power of a unique blend of partners – nonprofits, businesses, families, and individuals – to transform how people think about, talk about, and participate in the giving season. It inspires people to take collaborative action to further UWSWA’s mission of improving the quality of life in the community.”

#GivingTuesday was conceptualized as a new way of linking individuals and causes to strengthen communities and encourage giving. Since 2012, online giving on the Tuesday after Thanksgiving has increased more than four-fold, based on findings by Blackbaud and the Indiana University’s Lilly Family School of Philanthropy, produced in partnership with the Case Foundation.

“We have been incredibly inspired by the generosity in time, efforts, and ideas that have brought our concept for a worldwide movement into reality,” said Henry Timms, founder of #GivingTuesday and executive director of 92Y. “As we embark on our fourth year of #GivingTuesday, we are encouraged by the early response from partners eager to continue making an impact in this global conversation.”

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United Way of Southwest Alabama encourages you to participate in #GivingTuesday by giving, advocating, or volunteering. Join the #UnSelfie Movement by giving the gift of volunteering this holiday season and make your presence their presents! To find volunteer opportunities, visit Volunteer Connect.