United Way of Southwest Alabama is pleased to grant usage of its brandmark (logo) to companies or organizations that conduct a workplace campaign, or have a funding relationship or community partnership with United Way. To access downloadable versions of our brandmark, please click here.
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Our brand system is the tangible expression of all that we stand for. It embodies what we do, how we do it and why we are a trusted partner across the world and throughout the communities we serve. In a very real way, members of our communities, our partners, and our investors experience the United Way brand through our deeds, as well as through the verbal and visual messages we send.
A carefully managed and well-implemented brand identity system helps carry our brand message to the world. As a 135 year-old organization with a vast Network of nearly 1,800 local United Ways, it is critical that we are One Network, that acts as One Brand and speaks with One Voice. A carefully managed and well-implemented brand identity system helps carry our brand message to the world. Using these standards and guidelines is one critical way for us to be consistent with this message – no matter where we are.